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UTM Builder

Build a properly formatted campaign URL with UTM parameters — for Google Analytics and any marketing campaign.

Enter a valid website URL.

UTM Source is required.

UTM Medium is required.

UTM Campaign is required.

Your campaign URL

Fill in the required fields above to generate your campaign URL.

Turn this campaign URL into a scannable code with the QR Code Generator.

About this tool

Fill in your website URL and campaign details, and the full tracking URL builds itself as you type. UTM parameters are added using proper URL encoding, and if your URL already has query parameters, new ones are appended correctly with "&" instead of breaking the link.

Source, Medium, and Campaign are the three parameters most analytics tools require. Term and Content are optional and mainly useful for paid search and A/B testing links. Everything runs locally in your browser.